In order to make SEO working for your business, the strategy you work on needs to be holistic. SEO is like a process which has many moving parts working together. The only way you can get result from SEO is to make sure that every moving part of your strategy is working properly. It also includes focusing on the audience or end-user that needs to get your point.
Having that said, it is worth mentioning some of the most important parts of SEO you need to work on.
Audience and industry
While developing an SEO strategy, keep in mind your audience and industry. The type of industry you belong to, your top competitors, SEO strategy your competitors follow, and the fiercest competition you face are the important question you need to find the answers for.
We keep hearing over and over again about the importance of keyword research. The matter of fact is that it is generally not handled in the smarter way as it should be. You need to keep an eye on what your audience searches for and how they search for it. You will need to develop your SEO approach based on this analysis.
When you play with the keyword, you want to move to the next big thing. This big thing is the user intent. This way of identifying users’ requirements mainly involves development of keywords which have the capability of answering complete queries entered by users. For this purpose, you will have to smartly forecast the keywords and attach those keywords with the pages.
Analytics and reporting
Reporting the success of SEO is quite important for the future success of your SEO strategy. If you are not able to report your SEO progress in effective way, you cannot expect to make necessary corrections in the campaign to bring it on the required level. For this purpose, you will also have to have good knowledge about the analytics because analytics allow you to look into the performance of your campaign. From here, you can develop better reports which you can provide to the business owners.
Since it is the age of mobile devices, ignoring mobile internet audience is one of the most fatal mistakes you can make. About half of the internet traffic comes from mobile devices. Now, Google pays more attention to how websites facilitate the mobile users. While many of the ranking signals remain the same, the couples of ones added into the mix include mobile responsive design and website speed. There is even a special protocol named “Accelerated Mobile Pages” or AMP developed to ensure that website owners could make their websites quicker to load in mobile screens.