In order to make SEO working for your business, the strategy
you work on needs to be holistic. SEO is like a process which has many moving
parts working together. The only way you can get result from SEO is to make
sure that every moving part of your strategy is working properly. It also
includes focusing on the audience or end-user that needs to get your point.
Having that said, it is worth mentioning some of the most
important parts of SEO you need to work on.
Audience and industry
While developing an SEO strategy, keep in mind your audience
and industry. The type of industry you belong to, your top competitors, SEO
strategy your competitors follow, and the fiercest competition you face are the
important question you need to find the answers for.
Keyword research
We keep hearing over and over again about the importance of
keyword research. The matter of fact is that it is generally not handled in the
smarter way as it should be. You need to keep an eye on what your audience
searches for and how they search for it. You will need to develop your SEO
approach based on this analysis.
User intent
When you play with the keyword, you want to move to the next
big thing. This big thing is the user intent. This way of identifying users’
requirements mainly involves development of keywords which have the capability
of answering complete queries entered by users. For this purpose, you will have
to smartly forecast the keywords and attach those keywords with the pages.
Analytics and
reporting
Reporting the success of SEO is quite important for the
future success of your SEO strategy. If you are not able to report your SEO progress in effective way, you cannot expect to make necessary corrections in
the campaign to bring it on the required level. For this purpose, you will also
have to have good knowledge about the analytics because analytics allow you to
look into the performance of your campaign. From here, you can develop better
reports which you can provide to the business owners.
Mobile SEO
Since it is the age of mobile devices, ignoring mobile
internet audience is one of the most fatal mistakes you can make. About half of
the internet traffic comes from mobile devices. Now, Google pays more attention
to how websites facilitate the mobile users. While many of the ranking signals
remain the same, the couples of ones added into the mix include mobile
responsive design and website speed. There is even a special protocol named
“Accelerated Mobile Pages” or AMP developed to ensure that website owners could
make their websites quicker to load in mobile screens.
